Random Friday Thoughts
I’ll be the first to admit that on a literal, unbiased, hard-statistical mathematical-formula basis, sales is a numbers game. ((X number of calls x Y contact rate = Z prospects) x (A closing rate) = B...
View ArticleOptimal Metrics for Lead Generation
Driving performance requires accurate and focused measures of performance. This is especially the case for account development and lead generation teams. I have recently been interviewing both...
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